Strategy & Growth
From positioning and campaigns to performance and online growth. We turn objectives into a marketing approach that works.
Independent marketing studioAmsterdam — NL
Marketing that
gets seen.
And gets results.
Trusted by
House of Leads has worked with 538 Koningsdag, America Today, Chiaar Events, De Bakkerswinkel, WELL, Irene Avogadri, Congrestolken, IKC Het Talent, Poort Proeft and Qnipsels.
What we do
Strategy. Content.
Growth.
From a sharp position to the content that makes it visible. One studio for thinking, making and improving.
Social & Content
Content that fits both the brand and the platform. From strategy and concept to creation, copy and management.
Photo & Video
Visual content for campaigns, social media, branding and events — made to hold attention.
Websites & Landing Pages
Fast, thoughtful websites that bring strategy, content and conversion together.
Selected results
No vague promises.
Visible impact.
Results from selected social media and content projects.
1.2M+
TikTok views
Within 6 weeks of launching a new channel.
105K
monthly Instagram views
+94% month-over-month.
83%
views from non-followers
+191% compared with the previous month.
+95.9%
accounts reached
During an ongoing social growth campaign.
Selected work
Work that refuses
to stand still.
Strategy only gains value through execution. A selection of the work we use to move brands forward.
Building a new channel — and making it relevant, fast.
Channel launch · Content system · Audience growth
Content created for brand moments that matter.
Concept · Photography · Video · Social
Turning loose posts into a consistent social presence.
Strategy · Content creation · Management
About House of Leads
Not a big agency.
By design.
House of Leads is an independent marketing studio based in Amsterdam, founded by Boyd van Kaauwen.
I work directly with brands and organisations across strategy, social media, content and conversion-focused websites. When a project calls for it, I collaborate with a network of creative specialists.
That keeps communication direct, ideas flexible and every project personal.
Book an introduction
Why House of Leads
Small in structure.
Big on attention.
Small studio.
Direct contact.
No unnecessary layers between strategy and execution. You work directly with the person making the work.
Creative and
strategic.
We do not just make something beautiful, but something with a clear role in your brand and marketing.
Built around
results.
Reach, engagement, leads and growth are part of the creative process from the very beginning.